KDR
this is the latest acronym I have come up with. It stands for "Keyword Driven Research", you know, as in when people don't have a project that is interesting from a physical or engineering point of view, but they need to make it "soud cool" to sell it to the funding agency and they choose some semi-random combination of fancy keywords for the title. Example: "nanobiological imaging systems". It contains the keywords "nano", "bio", "imaging", but it actually says nothing at all.
To be honest I am starting to worry about the proliferation of this kind of projects. Lately it seems that if your project does not contain a series of fashionable keywords and an overstatement of what can be done in the time proposed with the requested funding, you don't get any funding at all. This is a trend that will damage scientific research credibility in years to come. Groups around the world keep on promising deliverables that can't be met in order to get the minimal funding necessary to "survive", while also making unnecessary use of fashionable keywords to support their proposal. Why is this necessary? The way I see it Science is about solid, hard, careful and contrastable work. That does not necessarily mean "flashy" or "fashionable" or much less, "fast" and "cheap". Good research takes time and effort and, in my humble opinion, does not necesarily follow the latest fad. I'm seen more and more how people are forced to exagerate their claims in order to get funding, and I believe this can only be damaging for science in the long term. We should be worried about producing solid results, not about sounding like we are doing great science. Solid, serious science IS great science. It is what makes us progress. It is not the keyword that makes you work great, it is the carefully put effort behind it. And sadly many people are forgetting this nowadays and trying to sell science cheap in an effort to win the funding an dpublication race. I'm not saying using this words is bad. If you are doing research in a fashionable topic, then you must use them. But please, let's try to find interesting problems to work on rather than nice keyword combinations for the next proposal...